Too Many Message Boards

Reading the comments it appears its a thunderbolt cable vs a standard USB-C cable, but still, $130?

Typical Apple -- Over Priced.

Heres another interesting Video. a cheap comparison compared to Apples ( with tests results)

https://youtu.be/akefhbjWAXc

Apple are strong believers in the old tradition of "Never give a sucker an even break".  Frequent and diligent practice allows them to be very good at it,.and getting better several times a day.