Fonterra investing in Synthetic milk

[Oh_hunnihunni]

With the growing market for dairy alternatives Fonterra would be silly not to have devoted some of its resources to exploring possibilities. It doesn't mean they are pulling out of dairy products anytime soon, it simply means they are keeping in step with a changing world.

Which is what any intelligent corporate - co op or not - would do. 

Nothing surer to kill a company than not be aware of what the market is doing.