"Bespoke" shoes

[Oh_hunnihunni]

I'm not sure I get this, "bespoke" means "custom made" as these shoes mentioned surely are, just not for Mike, they would surely carry a hefty price tag so I don't see how he has been ripped off.

My mum used to say that Mike H always looks as if he's just come out of rehab.

Can someone explain what I have missed?  Thanks.

Bespoke does mean custom made, for one buyer. As in never repeated for the masses who didn't commission the bespoke piece to be custom made. And never paid the premium charged for the unique service.

For example we have bespoke jewelers, and we have Michael Hill. But they are not the same.