Just for those who don't know the difference

[Olive]

Yeah, that one annoys me too. As does 'going forward' instead of in future or 'growing; something rather than enlarging or extending it; which sounds especially silly if it happens to be a business - you do though get an interesting mental image of rows of lettuce-like businesses planted in a garden.

"Grow" as a transitive verb annoys me, e.g. "grow the tax base" instead of "expand the tax base".  There are very few usages of grow as a transitive verb, the only one I can think of is "I will grow my hair", and that's basically slang for "not cut my hair".   Nit picking, I know, but inexact usages are grating and unclear.