Countdown rebranding

[SueDonim]

Wonder - were you all as vocal for the rebranding of all the Government departments?

I was. Names, especially government departments, should reflect what organisations do and so many today don't. Telecom was easy - but what the hell does Spark mean? And with publicly funded organisations it's a lot worse trying to figure out where you need to go for what service. Aside from the huge waste of funds in what it costs.