Short term profits are where it's at and what counts, they like to go on those overseas trips every year. They are living yolo lives (yolo ---> you only live once), and the devil take the hindmost.
It's not the least charm of a theory that it is refutable. The hundred-times-refuted theory of "free will" owes its persistence to this charm alone; some one is always appearing who feels himself strong enough to refute it - Friedrich Nietzsche