Differing prices

[harm_less]

I was impressed by one of the suppliers when I was running several tropical aquariums who pointed out his online customers got a discount because they cost his business less in overheads.

At least he had done the sums...

Just a thought, but that might also explain why when I online shop at my supermarket, with delivery, I get freebies. After all, freebies aren't really free, as we all know.

Any successful online seller knows that they must go the extra mile to overcome the lack of face to face contact that occurs in a B&M store. In order to foster good customer relations it is essential to have prompt and helpful friendly communications, efficient dispatch and delivery and the odd complimentary 'gift'. A low value 'free' gift will well and truly pay for itself in terms of ongoing repeat sales in most cases. Currently sales beyond a certain value from us will have a muslin produce bag included as a sweetener.

Bad service from B&M shop staff is just promoting customers to shop virtually and those retailers that take their customers for granted and treat them as walking wallets are usually the first and loudest to complain that online sellers are ruining their business.